{"id":367,"date":"2025-03-31T15:11:52","date_gmt":"2025-03-31T12:11:52","guid":{"rendered":"https:\/\/novinite-bulgaria.eu\/index.php\/2025\/03\/31\/kampaniya-s-digitalni-avatari-specheli-dve-parvi-mesta-na-bapra-bright-awards-2025\/"},"modified":"2025-03-31T15:11:52","modified_gmt":"2025-03-31T12:11:52","slug":"kampaniya-s-digitalni-avatari-specheli-dve-parvi-mesta-na-bapra-bright-awards-2025","status":"publish","type":"post","link":"https:\/\/novinite-bulgaria.eu\/index.php\/2025\/03\/31\/kampaniya-s-digitalni-avatari-specheli-dve-parvi-mesta-na-bapra-bright-awards-2025\/","title":{"rendered":"\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0441 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u0430\u0432\u0430\u0442\u0430\u0440\u0438 \u0441\u043f\u0435\u0447\u0435\u043b\u0438 \u0434\u0432\u0435 \u043f\u044a\u0440\u0432\u0438 \u043c\u0435\u0441\u0442\u0430 \u043d\u0430 BAPRA Bright Awards 2025"},"content":{"rendered":"\n<p class=\"MsoNormal 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\u0421\u0443\u043f\u0435\u0440 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438\u201c \u0441\u043f\u0435\u0447\u0435\u043b\u0438 \u0434\u0432\u0435 \u043f\u044a\u0440\u0432\u0438 \u043c\u0435\u0441\u0442\u0430 \u043d\u0430 \u0433\u043e\u0434\u0438\u0448\u043d\u0438\u0442\u0435 \u043d\u0430\u0433\u0440\u0430\u0434\u0438 \u043d\u0430 \u0411\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0430\u0442\u0430 \u0430\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u043d\u0430 PR \u0430\u0433\u0435\u043d\u0446\u0438\u0438\u0442\u0435 \u2013 BAPRA Bright Awards 2025. \u0422\u044f \u0432\u0437\u0435 \u0437\u043b\u0430\u0442\u043e \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438\u0442\u0435 \u201e\u0412\u044a\u0442\u0440\u0435\u0448\u043d\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438\u201c \u0438 \u201ePR \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f, \u0432\u043a\u043b\u044e\u0447\u0432\u0430\u0449\u0430 AI \u0438\u043b\u0438 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\u0442\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0430\u0442\u0430 \u0430\u0433\u0435\u043d\u0446\u0438\u044f guts&amp;brainsDDB, \u043e\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0441\u044a\u0437\u0434\u0430\u0434\u043e\u0445\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u0430\u0432\u0430\u0442\u0430\u0440\u0438 \u043d\u0430 35 \u0441\u0432\u043e\u0438 \u0441\u043b\u0443\u0436\u0438\u0442\u0435\u043b\u0438 \u0441 AI-\u0431\u0430\u0437\u0438\u0440\u0430\u043d\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435. \u0422\u0435\u0445\u043d\u0438\u0442\u0435 \u043e\u0431\u0440\u0430\u0437\u0438 \u0441\u0442\u0430\u043d\u0430\u0445\u0430 \u043e\u0441\u043d\u043e\u0432\u0430 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u0442\u0430 \u0432\u0438\u0437\u0438\u044f, \u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0434\u0430\u0434\u0435 \u0438 \u0441\u043b\u043e\u0433\u0430\u043d\u0430 \u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u2013 \u201e\u0421\u0443\u043f\u0435\u0440 \u0445\u043e\u0440\u0430. \u0421\u0443\u043f\u0435\u0440 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438\u201c.<\/p>\n\n\n\n<p class=\"MsoNormal wp-block-paragraph\">\u041f\u043e \u0442\u043e\u0437\u0438 \u043d\u0430\u0447\u0438\u043d Yettel \u043d\u0430\u0441\u043e\u0447\u0438 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435\u0442\u043e \u043a\u044a\u043c \u0432\u0441\u0438\u0447\u043a\u0438 \u0441\u0432\u043e\u0438 \u043d\u0430\u0434 1900 \u0441\u043b\u0443\u0436\u0438\u0442\u0435\u043b\u0438, \u043a\u043e\u0438\u0442\u043e \u0441\u0442\u043e\u044f\u0442 \u0437\u0430\u0434 \u0443\u0441\u043f\u0435\u0445\u0430 \u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0438 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u044f\u0442 \u0441 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class=\"MsoNormal wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"MsoNormal wp-block-paragraph\">\u0422\u0430\u0437\u0433\u043e\u0434\u0438\u0448\u043d\u043e\u0442\u043e \u0438\u0437\u0434\u0430\u043d\u0438\u0435 \u043d\u0430 BAPRA Bright Awards \u043e\u0442\u0447\u0435\u0442\u0435 \u0440\u0435\u043a\u043e\u0440\u0434\u0435\u043d \u0431\u0440\u043e\u0439 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0443\u0440\u0438 \u2013 \u043d\u0430\u0434 200 \u0432 18 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438. \u041a\u043e\u043d\u043a\u0443\u0440\u0441\u044a\u0442, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0438\u0440\u0430\u043d \u043e\u0442 \u0411\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0430\u0442\u0430 \u0430\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u043d\u0430 PR \u0430\u0433\u0435\u043d\u0446\u0438\u0438\u0442\u0435 (\u0411\u0410\u041f\u0420\u0410), \u0441\u0435 \u043f\u0440\u043e\u0432\u0435\u0436\u0434\u0430 \u0437\u0430 15-\u0430 \u043f\u043e\u0440\u0435\u0434\u043d\u0430 \u0433\u043e\u0434\u0438\u043d\u0430, \u043a\u0430\u0442\u043e \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e \u043e\u0442\u043b\u0438\u0447\u0430\u0432\u0430 \u043f\u0440\u043e\u0435\u043a\u0442\u0438 \u0438 \u043f\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0442\u0430 \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438\u0442\u0435 \u0438 PR \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438\u0442\u0435.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u043d\u0430 Yettel \u201e\u0421\u0443\u043f\u0435\u0440 \u0445\u043e\u0440\u0430. \u0421\u0443\u043f\u0435\u0440 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438\u201c \u0432\u0437\u0435 \u0437\u043b\u0430\u0442\u043e \u0432 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438\u0442\u0435 \u201e\u0412\u044a\u0442\u0440\u0435\u0448\u043d\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438\u201c \u0438 \u201ePR \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f, \u0432\u043a\u043b\u044e\u0447\u0432\u0430\u0449\u0430 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